Why Promotional Products?
What are the most commonly owned advertising specialty items?
What is the importance of advertising and promotion?
Why Promotional Products?
Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they have received.
Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
It is all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.
User-friendly: The majority (81%) of promotional products were kept because they were considered useful.
Staying power: More than three-quarters of respondents have had their items for more than 6 months.
|
What are the most commonly owned advertising specialty items?
Writing Instruments 54%
Shirts 45%
Caps 31%
Bags 29%
Glassware/Ceramics 23%
Desk/Office/Business Accessories 17%
Calendars 17%
Other Wearables 4%
Recognition-Jewelry 3%
Recognition-Awards 3%
Other 26%
|
What is the importance of advertising and promotion?
Promotion is a six-week cycle. That means if I promote today, business increases six weeks later. Many businesses violate the six-week cycle. They promote for, say, four weeks, and because nothing happens, they stop. Two weeks later, there's a sudden increase in business. For four weeks, business remains strong. Then, just as suddenly, business drops off, because six weeks earlier, the entrepreneur had stopped promoting.
The lesson was to never stop promoting: Promote whether the economy is strong or weak; promote even when you may not have the money. If you have no money, stand on a street corner at lunchtime with a sign hanging around your neck promoting your product or service. Not only will you meet new customers, but you might also save money on lunch, lose some weight and get a suntan.
|
|
|
